Buyers, sellers and referrals now ask AI about an agent before they call. Across 90+ audits, AI knew nearly every agent by name and recommended almost none. This checklist shows the five signals AI uses, and what to fix first.




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Real pages from the PDF you'll get.




Written for established agents, from the audits we run for agents and teams.
Across 90+ audits, AI knew nearly every agent by name and recommended almost none. You'll learn why, and it isn't your reputation.
The signals an AI assistant checks before it can confidently recommend an agent.
A private self-assessment that shows you where you stand and what to fix first.
Three score bands tell you where you are and what to do next.
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"Andrew is an absolute professional. Worth every penny. He didn't waste my time, followed up when he said he would and delivered high quality work."Kelsey Spaulding, Keller Williams Jackson Hole, on Google
82% of active buyers and sellers now check an agent with AI before they call. Most established agents are recognized, and not recommended. This checklist shows you why, and what to fix first.
Written by Andrew Hong, Tobe's founder.

From our audits
One line from the audits behind this checklist. AI recommends the agents it can verify, and the 25 points are what it verifies.